as "Home" <title>Home

I've been working for a while on building a handful of stories. LaunchCart seemed like the best way to go, and has a fairly robust community and growth. However, I'm having some issues that hopefully can be resolved pretty quick. SEO. I've tested this with different stores and different themes, but the SEO seems to be lacking to the point of non-existent. I've been doing SEO for ... pft, a long time. Long then my kids have been alive. So when I see things that can be improved for everyone, I want to see it done. As an example: The homepage for my store shows the as "Home" <title>Home Obviously, anyone searching for the word "Home" in Google or Bing (shudder) will never come to my store based on that, nor would I ever rank for that term. Looking into the code, I see that there is Open Graph Tags all populated and happy, but where the are for SEO TAGS is displayed, there is nothing. There are no description, the title tag is dangerously generic (Home). Is there a reason that we're not using site_name - title? Or what about ? Just mirror the same information from the open graph tags and you instantly have 100x better SEO. Now, product category page is worse. If I go to, say Mugs, I get a Products and no description tag. So those pages will never rank for anything. the Open Graph Tags are the same as the home page, so again .. not even social media will see them as different. The data is already there because you can collect it on the backend and store it. So is there a reason we're not utilizing it? A product page is a little better. The product name is in the so that's something. BUT there is again no description tag. The Open Graph Tag is filled out, so the data is available. Theoretically, you can increase organic, searched traffic if you can do the product name + site name. Dad Mug - Store Name I'm just a guy, trying to eek out any semblance of traffic I can from these pages so I can push the store as far as it can go. I really REALLY want Launch Cart to be my home for my stores (trying to build 5 in LC). This is a side-gig with little money to invest so anything that can be utilized is huge. I appreciate any insight on why the SEO is set this way and welcome any questions or push back. Again, I just want to see this be even better. And if this can be implemented, it helps everyone win.